Photograhy – Retro look with Instagram

Image representing Instagram as depicted in Cr...

Image via CrunchBase

At 1000memories, they have a particular fondness for old stuff (if you can’t tell by their homepage).

Their technique is based in the iOS Instagram program. It celebrates the old, vintage aesthetic of the film photos of yore.

There’s a lot of history behind the photo filter that many people are not aware of. Many of the photo apps we know today would exist without the photography techniques and processing that inspired them.

To recreate the look of film cameras, Instagram filters are basically applying the film processing techniques that would have been applied to film and blending that with the characteristics of the chosen camera. Each camera would have a distinstive signature “look” which would be evident in the processing. Likewise many had manual settings that cannot be easily achieved on many digital camera without some first hand knowledge of shutter speeds, exposure, focal lenghts etc.

You can see see more information here on their website 🙂


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