How to Find Yourself on LinkedIn

Image representing LinkedIn as depicted in Cru...

Image via CrunchBase

A simple audit to find if your LinkedIn profile works. You can try it as follows:

  1. Go to the peoples tab and hit advanced search.
  2. Now enter a keyword or keywords associated with your targeted position. e.g. customer service manager
  3. Now enter a postcode and a distance quotient. 50 miles is a reasonable choice.
  4. Select an industry or multiple industries that apply to you.
    Now hit search.

Please note: the broader you make your search the lower your ranking will be.

Can you find yourself in the first few pages of the LinkedIn results?

Now look at the top few names that have appeared and open their profiles.

By looking at the highlighted words, you will see the criteria that LinkedIn used to filter the search. As of today, LinkedIn appears to scan only four categories:

  1. Professional Headline
  2. Titles
  3. Specialties
  4. Industries

LinkedIn scans these categories for frequency of the keywords selected. In our example: customer service manager.

So what do you do with this information? The simple answer is optimize these four LinkedIn categories with the keywords that you believe a recruiter would most likely use when looking to fill the employment position you are targeting.

If you invest an hour to insert the keywords to make sure you show up in the first few pages of a LinkedIn search for the position, geography and industry you are targeting, you will increase your chances of being found.

A quality job search strategy encompasses both pull and push marketing.

Optimizing your LinkedIn profile is only one important component of a “pull marketing” job search strategy.

Never forget as a job seeker, you should focus the majority of your time and effort on a “push marketing” campaign focused on targeted job search networking.

Edited version of article by Ian Levine read more here


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One Response to How to Find Yourself on LinkedIn

  1. Pingback: Want to see your Twitter, Facebook and LinkedIn all on one page? | Easy Computing

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